📅 Published on July 30, 2024

INTRODUCTION

Generative Artificial Intelligence (GAI) is revolutionizing our understanding of computational creativity. GAI can produce original content in various fields, such as healthcare, art, and education. This technology goes beyond simple imitation by creating unique works that often blur the distinction between human and machine. This technology allows for the automatic creation of unique and personalized content on a large scale, thus opening new opportunities for businesses looking to optimize their commercial performance.

Generative AI represents a major advancement in the contemporary business landscape, particularly in the field of marketing. This evolution reflects a transition towards smarter and more efficient methods of communicating with potential customers.

In this context, Aurelia stands out as a Generative AI specializing in email sales automation at Giris, bringing significant added value to the automation of outbound marketing through cold emailing.

In this article, we will explore the Aurelia AI model, from automating the prospecting process to sending ultra-personalized emails to prospects, highlighting its advanced features and its impact on cold emailing campaigns.

I. AURELIA: MORE THAN JUST AN EMAIL AGENT

Salespeople are facing a significant challenge: cold mailing prospecting. The repetitive and laborious task of precisely targeting prospects, writing personalized emails based on collected online information, and capturing the prospect’s attention is tedious. This task is now made easier with Aurelia. It is suitable for businesses of all sizes to leverage its benefits.

Why Aurelia?

Aurelia has been designed to enable Business Developers and CEOs/CBOs to focus on what matters most: building trusted relationships with their clients and partners. All ancillary processes are automated to maximize efficiency and minimize distractions.

Our vision is a world where every customer interaction is personalized and optimized.

1. A GROWTH PARTNER FOR EVERY BUSINESS

Aurelia goes beyond basic email functions and extends beyond just sending emails; it actively engages in identifying business opportunities, targeting relevant prospects, and optimizing conversion rates. Leveraging its advanced data analysis and processing capabilities, Aurelia assists businesses in maximizing their growth potential by identifying promising avenues and deploying effective strategies to achieve their business objectives.

2. UNDERSTANDING EACH CUSTOMER’S NEEDS

Thanks to its sophisticated artificial intelligence, Aurelia explores websites, Wikipedia, and even prospects’LinkedIn profiles. Personalization goes beyond simply including the client’s name in the email. It incorporates updated content based on information and offers solutions tailored to specific challenges faced by the client.

A key asset for customer retention

This deep understanding enables Aurelia to significantly personalize emails, adapting them to each client’s needs and expectations, thereby increasing client engagement with the company and promoting customer loyalty.

II. Aurelia Outbound Marketing : How does it work? The AI that gives you an edge in cold mailing prospecting

1. Boost your communication: Discover its cutting-edge services

Aurelia offers a comprehensive range of services designed to revolutionize your approach, whether you’re looking to optimize your marketing campaigns, improve customer engagement, or expand your prospect base. Aurelia is here to support you at every stage of the process.

• Aurelia Search: This service involves scouring all internet data to obtain relevant information about target prospects from sources such as Wikipedia, websites, press articles, and social media. These data are crucial for uncovering pertinent details about individuals, highlighting accurate and strategic professional insights into these prospects, such as specific needs, predominant interests, and online behaviors. Aurelia filters and gathers target data based on industry, job position, company name, number of employees, location, and more.
• Aurelia Mail: Aurelia generates valid email addresses for prospects.
• Aurelia CRM: This service efficiently populates connected CRM platforms with relevant data retrieved from Aurelia Search and Aurelia Mail. Aurelia simplifies and optimizes CRM management by centralizing customer data, automating administrative tasks, and streamlining follow-up and outreach processes. It ensures smooth synchronization across different platforms and communication channels, providing a comprehensive and updated view of each prospect or client. This effective CRM management enables marketing and sales teams to work collaboratively and cohesively, optimizing interactions with prospects and maximizing conversion opportunities. Aurelia can also facilitate personalized follow-ups with each client based on their specific characteristics or previous discussions.
• Model Aurelia LLM: This model utilizes CRM data to craft ultra-personalized emails offering tailored solutions to target needs. Every part of the email, from the subject line to the call to action, is meticulously personalized using the One-to-One system.

Aurelia embodies the ultimate fusion of cutting-edge technology and business expertise, providing an innovative solution for companies aiming to reach new heights in the competitive world of modern commerce. In this video, discover how Aurelia transcends traditional boundaries in the business world.

2. The advantages of Aurelia:

No more time wasted on A/B testing and segmentation. Discover the advantages of Aurelia:

• Time and efficiency gains: By automating repetitive and time-consuming tasks associated with email campaigns, Aurelia eliminates the need for testing different approaches (A/B testing) and manually segmenting prospects. Aurelia frees up valuable time for teams. Tasks such as list segmentation, sending personalized emails, tracking responses, and updating the CRM are all handled automatically.
  This allows team members to focus on strategic initiatives that add high value, such as developing quality content, conducting in-depth analysis of results, and optimizing overall marketing strategies.
• Better lead qualification: Aurelia is capable of qualifying leads more accurately and efficiently. It assesses various criteria such as prospect engagement, their interaction history with the company, expressed needs, and demographic characteristics. This deeper qualification enables sales teams to focus on the most promising opportunities, tailor their sales approaches, and maximize their conversion chances.
• Understanding customer needs: The ultra-personalized emails generated by Aurelia demonstrate a deep understanding of each client’s specific needs.
• Ultra-personalized marketing campaigns: Aurelia excels in creating ultra-personalized marketing campaigns that are perfectly tailored to the needs and preferences of each prospect. By leveraging collected and analyzed data, Aurelia segments the target audience based on relevant criteria. This enables Aurelia to design highly personalized emails and offers for each prospect, significantly boosting conversion rates.
• Performance tracking and optimization: Aurelia not only sends emails but also continuously monitors campaign performance. With its advanced analytical capabilities, Aurelia quickly identifies trends, strengths, and weaknesses in each campaign.
  This deep analysis enables real-time optimization of marketing strategies, making relevant adjustments, and continuously improving results at every stage of the process.

II. Aurelia: An asset for all sectors in outreach marketing

Aurelia finds applications across a multitude of domains, offering bespoke solutions to meet the specific needs of each sector.

• In the technology sector, Aurelia Search can be used to prospect business partners for outsourcing.
• In the healthcare sector, Aurelia Mail can offer a patient awareness campaign to promote screening services, disease prevention programs, community health events, etc. Additionally, for post-consultation follow-up, Aurelia Mail can be used to send personalized follow-ups to patients after medical consultations, including follow-up instructions, personal care tips, and information about prescribed medications.
• In education, Aurelia Mail can help schools maintain ongoing engagement with parents by automatically sending personalized updates on their children’s academic progress, information about upcoming school events, tips for supporting learning at home, etc.
• In finance, Aurelia Mail can assist in tracking business opportunities to help financial advisors follow up with prospects by sending personalized follow-up emails after meetings or presentations. This includes providing additional information on offered products and services and encouraging them to take action.

The future of emailing lies in the use of generative AI. By combining the power of automation with a human understanding of customer needs, Aurelia paves the way for exponential growth across all domains.

CONCLUSION

In conclusion, Aurelia offers a wide range of benefits, adapting to various use cases and successfully addressing the challenges of cold mailing. The future of generative AI in email automation is promising, with a growing trend towards widespread adoption of these innovative technologies. With Aurelia, businesses can not only enhance their operational efficiency but also strengthen their relationship with customers and stimulate long-term growth.
Feel free to contact Giris to discover how Aurelia can help boost your results!